Deep Linking is a method that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves, they are used for better conversion rate and user experience.
Deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website, rather than the website's home page.
The URL contains all the information needed to point to a particular item. In-app deep linking can significantly increase your conversion rate and retention rate. Deep linking does this by specifying a custom URL scheme that opens your app if it’s already installed.
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